Privacy policy

OVERVIEW

This Privacy Policy describes how Vital Reaction (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.vital-reaction.com (the “Site”).

By using our Site, you agree to the collection and use of information in accordance with this Policy.

1. PERSONAL INFORMATION WE COLLECT

We collect personal information to provide and improve our services. This includes:

a) Device Information

  • IP address

  • Browser type and version

  • Time zone

  • Cookies and tracking data

  • Pages viewed and interactions

Purpose:
To operate, optimize, and secure the Site, and understand user behavior.

b) Order Information

  • Name

  • Billing and shipping address

  • Payment details (processed securely via third-party providers)

  • Email address

  • Phone number

Purpose:
To process transactions, fulfill orders, communicate with you, and prevent fraud.

c) Customer Support Information

  • Any information you provide when contacting us

Purpose:
To provide assistance and resolve issues.

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

  • Provide, operate, and maintain our services

  • Process payments and fulfill orders

  • Communicate with you (including order updates and support)

  • Improve website performance and user experience

  • Send marketing communications (where permitted by law or with your consent)

  • Detect and prevent fraud or misuse

3. HEALTH & WELLNESS CONTEXT

Our products are intended for general wellness purposes. Any personal data collected is used for transactional and service-related purposes only, and not for medical diagnosis or treatment.

4. SHARING YOUR PERSONAL INFORMATION

We share your information only when necessary, including with:

  • Service providers (e.g., Shopify, payment processors, analytics tools)

  • Advertising partners (for relevant marketing, subject to consent where required)

  • Legal authorities when required by law

We do not sell your personal information.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyze performance and usage

  • Personalize your experience

  • Support marketing efforts

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

6. BEHAVIOURAL ADVERTISING

We may use your information to provide relevant advertising.

You can opt out via:

7. YOUR RIGHTS

Depending on your location, you may have the following rights:

For EEA (GDPR):

  • Access your data

  • Correct or update your data

  • Request deletion

  • Restrict or object to processing

  • Data portability

For California (CCPA/CPRA):

  • Right to know what data is collected

  • Request deletion

  • Correct inaccurate data

  • Opt-out of certain data uses

For South Africa (POPIA):

  • Request access or correction

  • Object to processing

  • Request deletion

To exercise your rights, contact us at: adamt@vital-reaction.com

8. DATA RETENTION

We retain personal information only as long as necessary to:

  • Fulfill orders

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

You may request deletion of your data at any time, subject to legal requirements.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries outside your own, including the United States.

We take reasonable steps to ensure your data is protected in accordance with applicable laws.

10. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information.

However, no method of transmission over the internet is completely secure.

11. CHILDREN’S PRIVACY

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

12. AUTOMATED DECISION-MAKING

We may use limited automated systems (e.g., fraud detection), which do not have a significant legal effect on you.

13. DO NOT TRACK SIGNALS

Our Site does not currently respond to “Do Not Track” browser signals due to lack of consistent industry standards.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.

15. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy, please contact:

Vital Reaction
Email: adamt@vital-reaction.com

16. REGULATORY COMPLIANCE NOTE

This Privacy Policy is designed to align with major data protection regulations, including GDPR, CCPA/CPRA, and POPIA, to support transparency and responsible data handling practices.

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